WWF - Infographics

Information graphics or infographics are graphic visual representations of information, data, or knowledge intended to present complex information quickly and clearly. They can improve cognition by utilising graphics to enhance the human visual system's ability to see patterns and trends. The process of creating infographics can be referred to as data visualisation, information design, or information architecture.

Here is another mood board I decided to put together about various types of infographics:

Aside from the usual charts and graphs, there are some simpler types of infographics where there are far more illustrations and graphics than text, colour seems to play a pretty big part in all of these examples (I mean one is already colourful on its own, but after putting them all together as seen here...). Frankly, the best examples are definitely the more playful ones (Where various types of silhouettes are used instead of the usual pie charts and histograms), though of course you will probably need to be or have a decent illustrator to design those little cartoon characters and whatnot for you (Which will not at all be an issue for my teammate and I, hehe).

Perhaps the first thing we need to do is to make sure that our animated infographic is eye catching enough that it would grab the attention of our audience within a split second, before we can finally start forcing various information and data into their heads (Apparently I type like a villain when I'm tired...).

Questions we need to consider (Once more in some cases):

1. What tone?
2. What art style?
3. What is considerably the strongest content to focus on?

And our next line of action will probably be:

1. Pick out bits of the report to focus on.
2. TRY to sketch out some concepts.
3. Storyboard like we have never storyboarded before.