Superflat Monogram is a Louis Vuitton advertisement that was made in the early 2000s. It pretty much depicts its shops as a colorful, fun little universe to those who enter it, as compared to the rest of the world, which looks very dull and normal in comparison (Basic form of appeal for you there).
It is not often that I come across such advertising, but I really did like what I saw, considering that the term Superflat is an art movement influenced by manga and anime, it makes sense that Takashi Murakami himself would create an anime-styled advertisement for a brand he has worked with for so long. It was really colorful, contemporary, fun, cute and overall really pleasing to the eyes, and will probably be a treat to most anime fans (Especially for those Digimon fans out there, the creature designs based on the usual LV patterns seen in most products are really nice) I am still surprised that this was not done recently but about more than ten years back.
There was quite a mixture of 2D and 3D animation used for this one, with the human characters and the normal world being drawn in 2D while the creatures and most of the LV world are done in 3D, with 2D imagery being composited into the world's constantly moving walls, obviously the 3D animation was used to make the LV world appear a lot more livelier than the flat and boring real world.
Takashi Murakami (The creative director and producer of this short, and the designer for most of LV's products) is a renowned contemporary artist who coined the term known as Superflat, the term is used for various flattened forms in Japanese graphic art, animation, pop culture and fine art. It is also an art movement that has also been embraced by many western artists.
Katsyoshi Nakatsuru is the animation director of the short, known for his character designs in the Digimon series, he has also done key animating and directing for many Dragon Ball (Also the Z ones) movies and The Girl Who Leapt Through Time. His style is quite distinguishable and is surely recognized by any fan when watching this short, he is especially well known for being the closest to matching Akira Yoriyama's art style (The creator of Dragon Ball himself!).
Thank goodness I am not a fan of the brand... because that song does really make you feel like buying their handbags after.
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