1. Macmillan Children's Books - Create new illustrations for Alice's Adventures in Wonderland's 150th Anniversary Year
What's the problem?
It isn't necessarily a problem, they are just trying to get some new readers interested in the book, also a 150th anniversary seems like a pretty big deal.
What is it asking you to do?
To design a cover and two interior page illustrations based on whatever scenes we choose from the book, and in any style of our choosing.
What is it trying to achieve?
Again, it is trying to attract a whole new generation of readers to the book.
Who will benefit from this?
Macmillan Children's Books and Lewis Carroll...
… In all seriousness though, a selection of entries will be displayed at the publisher's offices in King's Cross and on their website and on the official Alice Facebook page. I definitely do need to add some new content to my portfolio and resume, so this might be the way to go.
Who is the audience?
The primary target audience is the parents of girls aged 5-9 while the secondary audience is parents of boys aged 5-9 and gift givers such as grandparents, aunts, uncles, etc.
What are you expected to communicate to them?
"Alice in Wonderland remains one of the most influential children's books of all time, we still hope to bring in new readers and join us in its magical world."
"Alice in Wonderland is a classic, you cannot not like it."
How will that message, idea or concept be delivered?
Through a zine.
Can you foresee any problems in responding to the brief?
As much as I hate to say it, this is probably going to be one of the most popular briefs, and so chances of even getting chosen will be quite slim, seeing that I will have nearly countless competitors to go up against.
2. SYFY - Get the Sci-fi audience to love the Syfy brand for being the most passionate home for sci-fi
What's the problem?
The SYFY channel is not seen as relevant and their audience are critical of what they see as a lack of passion for the science-fiction genre. The SYFY channel also has increasing competition with the mass market channels who are now heavily invested in strong sci-fi and fantasy films/series launches.
What is it asking you to do?
To get sci-fi fans to love its brand.
What is it trying to achieve?
To show that the SYFY channel is the natural and passionate home for sci-fi despite how it probably doesn't have the best content as compared to other competitors.
Who is the audience?
18-25 year old sci-fi fans.
Who will benefit from this?
The SYFY channel, despite the struggles it is apparently facing at this point in time is probably one of the best known cable channels around.
What are you expected to communicate to them?
Imagination, passion and great storytelling.
"We are the most passionate about sci-fi, not like those posers."
How will that message, idea or concept be delivered?
What I particularly like about this brief is how open the creative requirements are. And so as an animation student, I believe I could work on some storyboard concepts or even ideas for an entire promotional product.
Can you foresee any problems in responding to the brief?
Attempting to design some form of marketing campaign is already going to be a challenge (As advertising isn't really my forte), but I will try my best and research into it all as much as possible.
What's the problem?
Scents are a totally new category for Whistles, and so they could use some help with their first one.
What is it asking you to do?
To design a concept and campaign for their first ever Whistles scent.
What is it trying to achieve?
To attract new customers as well as create an effective concept for its first ever scent.
Who will benefit from this?
Commended entrants may be invited to do an internship at the Whistles London Head Office, with the winning design being used to define the Whistles scent.
Who is the audience?
What are you expected to communicate to them?
Can you foresee any problems in responding to the brief?
Figuring out a new scent is something I am completely unfamiliar with, despite how intriguing it sounds, I might have to sought help for this one and collaborate with others.
The Whistles Woman is described to be intelligent, independent and discerning (Elegant and relaxed) while the Whistles Man is described to be aware, selective and confident (Contemporary, considered and versatile)… okay.
What are you expected to communicate to them?
The concept should take into consideration Whistles' brand positioning, mission and strategies. Packaging and presentation plays an integral role in the WHISTLES experience. All packaging is considered beautiful and luxurious.
"Here's our daring, new scent."
How will that message, idea or concept be delivered?
The concept should take into consideration Whistles' brand positioning, mission and strategies. Packaging and presentation plays an integral role in the WHISTLES experience. All packaging is considered beautiful and luxurious.
Can you foresee any problems in responding to the brief?
Figuring out a new scent is something I am completely unfamiliar with, despite how intriguing it sounds, I might have to sought help for this one and collaborate with others.
And so, after much consideration, I have decided to choose the SYFY brief as my main brief for the next few months, while the Whistles brief seems to be just as challenging, I find that my discipline can apply more to the SYFY brief than it does the Whistles brief (Fashion), the former is just so much more open in terms of interest and specialisms as compared to the Whistles brief. The SYFY brief seems a lot clearer too when it comes to what it wants (Particularly the issues it faces), while also being open in what deliverables they want.
The Whistles brief however does encourage collaborations, and so hopefully, I could work with someone who decides to choose it as their main brief for this module (And maybe they can explain to me what this scent thing actually is… they don't literally mean a perfume or cologne do they?).
While I have made the SYFY brief my main choice, I still hope to do the Macmillan Children's Books brief as part of the 5 briefs we are suppose to do for this entire studio brief, while it probably might take some time to work on two interior page illustrations, it really helps that we can use any sort of style when creating them, I also believe that something more cartoony as compared to the usual intricate victorian illustrations might be more attractive to the target audience's children.
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