This brief applies the most to my interests and is open enough to allow me to brainstorm on a variety of ideas and techniques. While I do hold a large amount of interest in the sci-fi genre, I had truly took the chance to take a deeper look into it, and so this brief will give me the chance to research more into it and to better understand it's context and the other aspects that surround it.
What do I want to get out of it?
Something outstanding enough to put into my portfolio and resume, some more experience in terms of professionalism and efficiency when it comes to responding to similar competition or work briefs in the future.
What do you need to produce in response to the brief?
Being an open brief, suggested ideas are a connected idea/campaign (Eg, working across TV, Digital, Social, Posters, Press, Retail and other relevant channels), an event, a promotional product or a digital product.
At this stage, what do you want to produce in response to the brief?
Most definitely something of relation to Animation, while I remain unsure that I can create a fully done animation piece, I am sure that I can create adequate enough concept pieces such as storyboards, character and prop designs, and other conceptual narrative works, etc.
Note: Apply this to future briefs before making the decision of carrying them out, especially for the other briefs we decide to respond to in this module.
In the brief identify:
5 Most Important Words
1. Passionate
2. Imagine
3. Open
4. Storytelling
5. Engaging
5 Most Important Considerations?
1. Be impactful
2. Be engaging
3. Be playful
4. Ultimate fans of sci-fi
5. Imagine Greater
5 Related Products
1. Mascot Toys
2. Commercial - Live and/or Animated
3. Event - Convention Panel/Booth
4. Stings
5. Campaign
5 Related Places
1. ComicCon
2. Star Trek Convention
3. Transport (Buses and Trains)
4. Home
5. Sci-Fi School Club
The Positives and Negatives of sharing the same ideas with others:
Positives
1. On the right track
2. Opportunity to generate ideas from there
3. Group together key points, identifying the most crucial aspects
4. Share a level of understanding with one another, allowing a smoother transition in terms of work
5. Reassuring (Similar to 1) and confidence that can come from it
6. Clarity on the brief
Negatives
1. Limited ideas
2. More competition
3. False reassurance on the right track, before someone comes into question it
4. Too easy, boring, going for overly obvious answers
5. How will it stand out then?
6. No level of criticality or the opportunity to improve it, losing the chance to stand out
The positives and negatives of having different ideas from one another could be a reverse from the positive and negative points of having the same ideas as one another.
Who is the audience?
18-25 year old sci-fi fans.
Who should the audience be?
Sci-fi fans of both genders, teenagers and adults, original sci-fi fans.
Who could the audience be? Why?
I still believe that it will be the same answer as the previous one, it will however be challenging to accommodate to two genders. Not that we are trying to differentiate them incredibly from one another (Not like Nintendo Gamer Girls...), but we also need to consider some of the differences between the male fans and the female fans and their thought process on why they are fans of the genre in the first place.
What do they do?
There are a variety of people who are considered sci-fi fans, they don't have to work in an area connected to their interests, but could simply be a fan of it.
Where do they go?
- Conventions
- LARPs
- Comic Book Shops
- Film Studios
- TV Shops
- Places of Transport (Eg, Buses and Trains)
What do they buy?
- Merchandise
- Props
- Fanart/Zines
- DVDs
- Books
What do they want to be?
What are their aspirations, dreams, motivations?
In the next session, we need to complete a project proposal as specifically as possible. And bring contextual references for our initial idea, such as concepts, thumbnails, etc.
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